The consumer is becoming more digital and companies must work and care to survive the revolution that is being lived.
Digital transformation is the process of adapting any organization or company to digital technologies to obtain an optimization of the customer experience. To achieve the success of this process and achieve the objective, each company must work in the following phases:
1.Vision
The digital transformation is successful when at the beginning of the process there is a complete commitment on the part of the entire organization, especially the management. A committed leadership will make the difference between a simple implementation of technologies and the true transformation of your business.
In addition, it is of the utmost importance to propose a new business vision based on digital culture.
2 people
One of the main challenges is to lose fear and for that it is necessary for the work team to understand what this change consists of, but not only that, they also need to know what benefit they and the company are going to obtain. In this part you can work on training in different digital subjects, promote Employer Branding, create less vertical structures and encourage collaboration among others.
3. Processes
Thanks to digital technology, process automation achieves a reduction in time, costs and, at the same time, human errors.
Through digitization, new data is obtained about the processes of each company. It is important to implement a system for capturing, measuring and analyzing such data. By optimizing these processes, it is possible to make better decisions, be agile and provide more value to customers.
4. Client
It is necessary to study and know our clients. Active listening and analysis of social networks are key to understanding your needs and improving your experience with the company.
5. Metrics
The results of all the strategies and actions that have been carried out must also be monitored. For the fulfillment of the objectives it is important to measure the use of tools, visit our page and website, process time, etc.
Any company, organization or business that is in the process of digital transformation must know the importance and power that innovation represents in its consumers.
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